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Don't take our word for it. Let the data determine whether or not Halda's Smart Forms are good for you.


Enrollment marketing's CRO expert.

Conversion Rate Optimization (CRO) is the practice of continuously improving content and interactions that increase the percentage of visitors to a page who successfully complete a target action (typically submitting an inquiry).

Improving the conversion rate on your website improves the effectiveness of everything else you do. Our partners consistently triple the output of their budget without getting a single extra dollar.

HALDA has years of experience running hundreds of tests to generate millions of student inquiries. We know how to put rocket fuel behind your CRO efforts.

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Template Library

We do the testing and research so that you can just select and customize proven templates to instantly engage students with smart experiences that match the moment they are in.


We can securely deliver prospective student inquiries to Slate, TargetX, Salesforce, and Ellucian. Don't see your CRM on the list? We can likely add it quickly!


Too many technology companies under-prioritize the human element of using technology. At HALDA, customer service is our business, and you will have a dedicated conversion consultant for your account who is ready to help whenever and as often as you need it.